LOVED COVERS No.19

Covers can sometimes be a total surprise. In 1997, I commissioned Fernando Gutiérrez RDI to design the book and cover for, 'The Commercials Book'. My only stipulation was not to use any of the director's work featured. He unearthed this fantastic photograph by Oliviero Toscani and presented it as the cover. It's all about looking and seeing the potential. Published by D&AD.