Long, long before Bob and Roberta Smith started to glorify fairground lettering in his graffiti, graphic designer John Gorham was celebrating it as an art form back in 1967…
A promotion mailer produced when John Gorham was located in London’s Regent Street in 1967.
Also, from the same year this starkly simple book jacket designed by Nicholas Thirkell for Macmillan incorporates the most sort after typeface of the period, Schmalfette Grotesk a beautiful condensed sans designed by Walter Hattenschweiler in 1954 and widely used by Willy Fleckhaus in Twen magazine in the early 1960s.
Both courtesy of Nicholas Thirkell’s Archive