
The year: 1975
This is what was happening:

The British Conservative Party chooses its first female leader, Margaret Thatcher.

The Vietnam War ends as Communist forces take Saigon, and South Vietnam surrenders unconditionally.

A London underground train crashed into a brick wall on February 28th at Moorgate in London’s financial district.

US Apollo and Soviet Soyuz 9 spacecraft link up in space. Russian cosmonauts and American astronauts shake hands.

On TV The Good Life with Felcity Kendal and Richard Briers took the nation by storm and an upturn in grow your own.

Ken Russell’s film version of The Who’s Tommy premieres in London and is an example of his visual over-indulgence and fading star.
By 1975, I was deeply entrenched in my new world of paperback publishing and rather liked the immediacy of the industry. The studio was running smoothly thanks to my super-efficient secretary Rosemary and my dedicated assistants Tad and Bill.
Designing covers for Fontana was akin to being a character actor with the ability to assume different identities at the drop of a hat. One minute I was designing or art directing covers for rather esoteric philosophical or religious studies:

Just one of dozens of religious covers illustrated by the immaculate Tony Meeuwissen.
and the next I was creating covers for some hard-nosed commercial detective series:

Just two of very many Ross McDonald, Lew Archer detective story covers that I designed along with photographer Graham Miller

Also this Eric Ambler series that I designed with photographer Roberst Golden and great fun to work on.


I also love spoofing things up like these two newspapers, all set in letterpress and printed on the correct paper.

John Gorham, a man know for his highly decorative and nostalgic work could also be remarkably minimal and conceptual, as in this beautifully simple cover he designed for me.


Giving an authentic look to photographs by hand colouring, sepia toneing and distressing, as in the above two covers from '75, were all hand done by me in that none digital age.
I absolutely loved the extremes and have come to realise that is why all of my subsequent work is a little hard to categorise. I had so much fun being commercial one minute and super-sensitive the next that I never got out of the habit. I can’t understand designers who just doggedly follow the same stylistic rail track: it must be so dull and monotonous.
The uniformed typographical spines
To help give the covers a more coordinated look, I dispensed with the historic myriad of typographic styles that appeared on the spines in favour of a simple, uniform style using Goudy Bold and Goudy Old Style (above). I also strengthened the logo and colour-coded them into four categories: blue for fiction, orange for non-fiction, green for science fiction and red for religion.

Left the original Fontana logo designed by Leslie Lawrence and John Constable in 1969 and right the strengthen version with colour coding introduced by me in 1974
William Collins Publishers was another of those environments filled with high academic achievers, many from Oxbridge universities. And then there was me with my one O-level from a secondary modern excuse for a school. But, by this time, I was a pretty adept chameleon and Collins became my second university. A perk of the firm was that, by default, you became a member of the delightful La Petit Club Français, just a few doors down from the Collins offices. What you have to know is that in the 1970s, there were still strict licensing laws in operation: pubs only opened from 12:00 to 14:40 and then again from 18:30 to 21:30. By contrast, licensed drinking clubs could serve alcohol from 15:00 to 23:00, and La Petit Club Français was such an establishment. On any given day, it was not unusual to find a large gaggle of Collins staff propping up the bar. It was a place where births, funerals, divorces and departures were discussed or celebrated and it was also the perfect venue for illicit affairs of the heart. With its crackling fire in the hearth, intimate lighting, weathered leather couches, an upright piano, constant flow of wine and an upstairs dining room serving food as variable as the weather, it was a sheer delight to be a member. They even celebrated Bastille Day and hung bunting across the road.
Freelance designer Ken Carroll became an extended part of the Fontana team. He could turn around work at an astonishing rate, and I would keep him topped up with covers to design.
One of the first Fontana covers that Ken Carroll designed in 1975
By that time, we were great friends and pretty much inseparable. Along with our wives and children, we holidayed in the Dordogne area of France. Ken’s wife Sue was a friend of the designer Jim Northover (of design consultancy Lloyd Northover), who owned a charming farmhouse there. So, we spent, as I recall, a boiling couple of weeks there, trying to avoid the blistering sun.

The Dordogne, France 1975. From Lto R: Sue Carroll, Joe Dempsey. Ken Carroll (holding Oliver Carroll), Ben Dempsey, Daisy Dempsey and Margaret Dempsey.
Ken and I had a bit of a passion for enamelled signs, and France was littered with them. Following a pleasant meal one evening, and after the children had been tucked up in bed and our respective wives were quietly chatting, we set about recording all of the colour combinations of enamelled signs.
Here is the original magic-marker drawing from that hot evening back in 1975. I can’t imagine why I have hung onto it all these years.

The kind of things that obsessive graphic designers do.
One of the Monday routines at Fontana involved me presenting and discussing future covers with Lady Collins, who presided over the religious list, which went under the imprint of Fountain. These were no conventional meetings. Sir William and Lady Collins had a large flat within the house where they stayed during the week, and at weekends they would decamp to their country pile. So, my meetings with her were in the flat. We’d always have tea and biscuits or even scones. She would preside perfectly centred on a squashy sofa with her two beloved pair of shih tzu dogs by her side, feeding them titbits. Between this, I would show her the roughs for the various covers, often with the dogs jumping all over me. She was an absolute delight, with that traditional British ability to appear positive even when delivering something negative, just as Mary Berry does on The Great British Bake Off. “Absolutely marvellous” was Lady C’s favourite phrase. And it was with her religious list that I was able to produce some really adventurous and beautiful work during my time there.
I continue to use many of the illustrators, designers and photographers that I’d commissioned while at Heinemann, but I would keep my ear to the ground for emerging talent. One day, a rather doe-eyed, baby-faced young man dropped by to show me his work. It was unusual because he presented his illustrations like cell animation stills. A black outline was drawn directly onto acetate and then the colours were blocked in on the reverse side, giving a completely flat, immaculate finish. The young man’s name was Brian Grimwood. Not only did I think he had great potential and immediately commission him but he also had already plotted out a five-year plan for his future. I’d never met such an organised individual. And, over the years that I knew him, his grand plan seemed to fall into place seamlessly. This is the first commission I gave him:
Brian Grimwood's first Fontana cover in 1975
And below is an illustration he did of me to accompany an interview I had with AoI magazine in 1975. I remember that hair well.

Strolling down St James’s Place was always a pleasure, especially on a bright spring morning. The railings outside of Collins would normally have a collection of ladies’ bicycles chained to them, mostly with wicker baskets attached to the handlebars. It all looked so civilised and middle class.
This was the publicity department outside of 14 St James’s Place. On this occasion to promote the launch of Michael Bond’s Paddington Bear paperback series. From left to right: William Fricker, Michael Cheyne, Michael Bond (Author), John (designer),sitting: Helen Ellis, Julia Bennet, Debbie Jarvis.
Walking through the entrance was rather like arriving at a classic English house. There was a grandfather clock gently ticking away, a dark oak Elizabethan coffer, oriental rugs and runners, paintings, glass-fronted cabinets lined with books and a seemingly random arrangement of classic armchairs covered in russet-coloured hopsack with scatter cushions. The lighting came from a variety of low lamps. This was the main reception and everything led off from here. So different from the clinical corporate interiors of publishers today, with their security barriers and lanyard plastic passes. Back then they really were publishing houses. One day, while strolling through the reception, I noticed a young woman sitting on a window seat. She was engrossed in a book. I recognised the cover as it had been produced while I was at Heinemann: Michael Holroyd’s biography of Lytton Strachey. The young woman of dark complexion and the jettiest of jet-black hair and looking very Bloomsbury-ish instantly fascinated me.
I was, and still am, ever the curious romantic. It turned out she was waiting for an interview. I didn’t know it then, but our paths would cross again. But more of that another time.
My films for 1975:

Barry Lyndon Stanley Kubrick's masterpiece

One Flew Over the Cuckoo’s Nest

The famous forward tracking zoom used in Steven Spielberg's Jaws
My music:
By 1975, pop music was becoming rather bland. I still remained faithful to Joni Mitchell and Sandy Denny, who I adored, but I drifted towards much more classical music. Little did I know that Alex McDowell, a young student at St Martin’s School of Art, was in charge of college entertainment, and had booked a new group to appear there. Their name was The Sex Pistols.
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