Here is an old stalwart from my bookshelf...
It is packed with the most stunning body of work from the hand of the highly influential American designer Lou Dorfsman...
during his 40 year tenure at CBS Television...
and the spread below shows a series of full page press ads in Variety magazine from 1957 demonstrating Dorfman's love of typographical play - something he enjoyed collaborating on with long time friend Herb Lubalin.
Clear influences can be seen in the Penguin Education series...
from 1970. Originated by Derek Birdsall and continued well into the 70s by the late Philip Thompson (who co-authored, along with Peter Davenport, the classic 'The Dictionary of Visual Language'.)