This is John Sewell…

Born in 1926, he was a key figure on the British graphic scene
in the 1960s.
His work was included in 17 Graphic Designers, which was published
in 1963 and was the precursor to D&AD – a rare find if you can lay your
hands on a copy.
Sewell studied at Hornsey School of Art and then at the
Royal College of Art. In 1954, he became the first graphic designer to be
employed by BBC television to take charge of on-screen graphics. He also
directed a few experimental films, which have been recently released on DVD by
the BFI:


Above two frames from Everybody's Nobody (1960) directed by John Sewell. The bottom image clearly shows Sewell's fascination with graphic abstraction, something that was to dominate his later print work.
But for me it is Sewell’s later publishing work that I have
found most rewarding. His dynamic low-tech approach, using vibrantly coloured
paper cut-outs, letterpress print and simple textures, gave his work a
distinctive style.
Not only did he design many book jackets and covers but he also
designed identities for independent bookshops, Better Books and The City
Bookshop, both now long gone.

Better Books at 94 Charing Cross Road, London in the late 1960's which features Sewell's fascia graphics.



Sewell's cover for Design Magazine 1967
The following run of Penguin covers from the mid
1960’s Writing Today series really crystallises his distinctive graphic
approach:






Sewell died in 1981 at the young age of 55.
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