Barney Rosset, creator of the Evergreen Review in 1957 (right) with Samual Beckett in the 70's.
In its original paperback form.
The Evergreen Review was a US based literary magazine founded by Barney Rosset, publisher of the Grove Press. It first appeared in 1957, as a quarterly trade paperback, a little like Britain's Granta. Over the early period, Evergreen featured notables like Jean-Paul Sartre, Samuel Beckett, Jack Kerouac and Allen Ginsberg.
This cover from 1965 clearly inspired Annie Leibovitz with her 1981 Lennon Ono Rolling Stone cover.
During the sixties, Evergreen blossomed and was often ahead of the pack in featuring features writers like Timothy Leary, Abbie Hoffman and continuing the regular association with Kerouac, Mailer, Beckett, and Burroughs.
Sex and art were recurring themes in Evergreen and by the late 1960's it change to a large, glossy magazine format and switched from a quarterly to bimonthly eventually attaining a circulation of 1000,000. The Evergreen Review ceased publication in 1973.
As can be seen by the covers featured above, all from the 60's, the graphic style is very much of the period with lots of exposed flesh, as always mostly women. But there were also illustration commissions by some notable illustrators among them Paul Davies, Robert Crumb and Tomi Ungerer. In the late 1960's the masthead and editorial layout were redesigned, followed by another revamp in the 70's when the overall production became more sophisticated.
Although the original Evergreen Review ceased publication in 1973, the magazine was revived in 1998 in an online edition edited by founder Barney Rosset and Astrid Rosset.
Barney Rosset who died in 2012.