A grateful client gave me this...
Very nice of him, even though I don’t drink whiskey. I’ll store it for medicinal purposes. But it also came in this...
A substantial metal container. I was astonished by the sheer waste of resources, because this tinny thing will be discarded immediately – who would want the hassle of extracting the bottle from a metal tube every time you wanted a wee dram? I wonder how much additional cost this added to this little beverage? It seems crazy that most of these Scottish distilleries dress up their premium malts in this over the top way.
And the one above pales when compared to some of the wooden boxed, velvet covered, embossed metal tagged efforts, all immediately jettisoned in to the recycled bin.
It is utter madness. Graphic designers have to decorate this kind of stuff. What a waste.
an interesting post Mike, as an enthusiast of the stuff, Whisky does like to be kept in the dark to keep it in prime condition.
Sunlight, it seems creates a chemical reaction which is not great for the whisky.
One of the lovely whiskies you posted (Royal Lochnagar) costs £300 hence the rather elaborate coffin I guess. But you'll pleased to note the wooden box was stopped in 2008.
There are many cost effective/less harmful to the environment solutions for the packaging if all it is designed to do is to keep it in the dark.
If your whisky needs a good home I know of just the place...
Posted by: Iain Crockart | October 01, 2012 at 12:18 PM
Spoken by a true Scot.Slainte Mhath! Iain
Posted by: mike dempsey | October 01, 2012 at 12:29 PM
I have to agree, there is no purpose to a drink in a metal container that will be thrown out immediately after it is opened and most likely be thrown away and just create more pollution, all because "it looks nice." I would consider myself somewhat of a green person, I try to recycle as much as I can, but for the majority of the population, this metal container would just be thrown away in a landfill. There is also the idea of adding packaging to products to make it look more tasteful or higher class, but I think wasting materials and contributing to pollution is not an excuse to make something aesthetically pleasing, especially when the product will be consumed.
Posted by: Michelle | October 01, 2012 at 06:26 PM
A bit like perfume packaging really.
Posted by: Malcolm Garrett | April 06, 2013 at 09:01 PM