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I rarely put my own work on this blog preferring to feature others. But I am posting this because I felt it important. The context of which is explained in the link below this piece...
Posted at 03:00 PM in writing | Permalink
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Mike, I salute your contribution. Hearing about this brief made me distinctly queasy: it's far too easy to treat 'tart cards' as a bit of a laugh, or a form of 'primitive art', to be viewed from some sort of academic distance. The reality, as you've made clear, is more atrocious and more urgent than any such response allows.
I've worked with Helen myself, when she was at the Medical Foundation, and she's an inspiring figure. Congratulations on your work with her new Foundation, and for undercutting what could so easily have been an entirely frothy and far-too-jolly treatment of a truly sickening reality.
Mike Reed |
June 15, 2009 at 08:27 PM
Thanks for rejecting the norm. As a design communications lecturer this one had me feeling queasy too. Very glad it found a voice.
June 16, 2009 at 05:32 PM
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