It is very sad news that the Indian owners of our steel industry in Port Talbot are pulling the plug and the Conservatives are not backing nationalisation rescue plan.
Meanwhile, the Labour party is pushing for renationalisation. If that happens I hope money is not wasted on unnecessary 'branding' because there already exists David Gentleman's beautiful solution, designed back in 1968 in use for 30 years.
I remember back in 1968 going to see Yellow Submarine and loving Heinz Edelmann's animated illustrations. I had followed his work for many years in Twenmagazine where he appeared regularly.
Here are some of the finished drawings that appeared in Twen at the time of the film's release.
And thinking about the late George Martin here is one of his most memorable arrangements for The Beatles, A Day in The Life in a recently restored studio film recording from 1967. Take a look and listen here
Long before ‘Branding’ agencies got their hands on television companies the original BBC, on-screen identity, fondly referred to as the ‘bat’s wings’ was designed by one Abram Games and introduced in 1953 when there was still only one television channel.
Here is Games with his elaborate mechanical contraption featuring a spinning globe in the centre, surrounded by two spinning 'eyes'. Apparently shortly after it was filmed it broke down, luckily it wasn't needed again. The identity stayed in daily use on air until 1963.
You can see an immaculate animated recreation of the identity in all its glory here.
This is a favorite book, the 1971 New York Art Directors Club of New York Annual. It has a ballsy no-nonsense typographical structure and layout. The work is very much the hero and not the designer of the book, but having said that, I love the design. But most of all I love the look and copy in the advertising.
We are talking about the era of great ideas, wonderful copy and photography. Equally great work in a similar vein was being produced here in the UK. But those days of long lovingly written copy, with witty headlines, are a thing of the past. We live in a visually driven age of advertising. Advertising that has to communicate instantly and globally.
Who knows perhaps one-day intelligent and beautifully written ads will return. Anything is possible